Generation Z, also known as the digital-native generation, has grown up with the internet as a part of their daily lives. Born between 1997 and 2012, Gen Z is fluent in constantly evolving technologies, smart devices, and social media. They are comfortable transitioning quickly between tools and tasks. Many companies and industries are already thinking of how to attract Gen Z as consumers, but they must also be thinking of how to attract Gen Z as a workforce.
Gen Z makes up one-third of the world’s population. As they emerge into the workforce, it’s crucial for employers to understand their motivations and expectations to attract top talent in this critical demographic.
According to The Washington Post, beyond looking for a job, Gen Z prioritizes meaningful work aligned with their values that also provides flexibility, purpose, and opportunities to maximize their impact.
This article will explore what drives Gen Z, how they see themselves adding value to the digital landscape, and how Encora is an ideal place for tech-savvy Gen Z to grow, develop, and shape the future of the industry.
Meet Gen Z: The Workforce Driven by Ethics
As the next generation poised to dominate the tech workforce, Generation Z brings a distinct set of attitudes and expectations into the workplace.
More racially and ethnically diverse than previous generations, they prioritize employer ethics when selecting a job. Gen Z seeks out socially conscious companies dedicated to diversity, inclusion, sustainability, and contributing lasting value to their communities.
For companies seeking to engage Gen Z talent, acknowledging their desires for a purpose beyond profits, social consciousness through work, and accountable impact is key to making these emerging professionals feel welcomed, empowered, and motivated.
Preferences in Workplace Offerings
What are the employer benefits that attract and retain Gen Z?
Flexibility, autonomy, and work-life balance rank high on the list. Gen Z workers prefer remote or hybrid policies because they expect to have a say in when and where they complete their tasks. They find rigid schedules and mandatory onsite policies demotivating. They seek time to travel to expand their worldview.
Deloitte’s research indicates Gen Z has a thirst for innovation. This generation seeks rich learning journeys from employers that nurture their perspectives and skillsets rather than placing them in merely transactional roles.
Their career expectations demand learning and continuous upskilling to avoid stagnation. Mentorships and exposure to forward-thinking technologies also fuel loyalty and performance for ambitious Gen Z professionals.
By providing advancement prospects through upskilling initiatives; opportunities to collaborate on boundary-pushing projects; and flexible, autonomous environments conducive to a healthy work-life balance, companies can craft truly compelling employee value propositions tailored to these emerging professionals.
How Encora Empowers Gen Z Tech Talent
At Encora, we provide Gen Z tech talent with meaningful work leveraging innovative technologies, opportunities to advance their careers rapidly, and an engaging culture aligned with their values.
Innovative, Yet Meaningful Work
At Encora, Gen Z tech practitioners gain exposure to a diversity of cutting-edge initiatives shaping the future of technology.
Our teams work with long-established industry leaders such as TripAdvisor, UPS, Sony, Citi, VMware, and DHL.
We deliver intuitive travel booking interfaces enhanced by predictive recommendations technology for hospitality brands. For leading financial platforms, we construct scalable cloud infrastructures integrated with fraud detection analytics to protect transactions. In retail and CPG, we elevate customer experiences through personalized engagement powered by data science and machine learning. Across healthcare and life sciences, we develop secure, interoperable data platforms to inform patient treatments using advanced data visualization.
Our work also includes integrating emerging capabilities driving the next waves of change, like IoT sensors, blockchain-enabled supply chain traceability, AR-powered digital product demonstrations, and AI chatbot support functions to drive continuous innovation.
For Gen Z engineers seeking to work with the latest stacks, talented mentors, relevant industries, and leading clients, Encora provides the ideal environment. The diversity of our core industries and client base ensures a wealth of impactful initiatives to choose from.
Continuous Upskilling and Career Growth Opportunities
Encora offers ambitious Gen Zers learning and development opportunities spanning next-gen technical capabilities, cybersecurity, and architecture skills. We also offer soft skills such as design thinking to prepare them for leadership roles.
Our competency framework outlines career advancement paths, while mentors provide wisdom to take performance to the next level. Encora DevWeek and other global events connect emerging practitioners with industry leaders to exchange insights.
Certification programs, hackathons, and dedicated upskilling initiatives ensure Encora tech teams are continuously expanding their skills. By encouraging and supporting professional growth, we empower tech newcomers to swiftly evolve into versatile senior-level contributors.
Culture Aligned to Gen Z Values
Beyond upskilling, Gen Z will discover a culture that resonates with their values at Encora. Our remote and hybrid workplace models offer location flexibility, aligning with their desire for autonomy, work-life balance, and opportunities to travel for personal growth and exploration.
Encora’s award-winning environment also promotes diversity, inclusion, and well-being as core values. Our sustainability efforts, community-building initiatives through volunteer projects, and events celebrating multiculturalism, gender diversity, and women in tech reflect social awareness important to Gen Z.
Conclusion: An Opportunity to Shape the Future
Tech-savvy Gen Z talent has a pivotal role to play in determining the trajectory of technological innovation in the coming decades. As Generation Z prepares to dominate the technology workforce, their passion for innovation, inclusion, and purpose-driven work must be taken into consideration by employers.
At Encora, young professionals can actively participate in shaping the future of the industry among like-minded peers at a company that shares their values.
Our diverse client portfolio built over 18 years provides Gen Z tech specialists the chance to enhance solutions across markets worldwide, potentially impacting millions of end users. Our investment in equipping teams with the latest skills ensures Encora remains at the forefront of pioneering technologies like automation, IoT, and AI to drive breakthroughs.
We invite action-oriented Gen Z tech talent to apply today and help lead the development of paradigm-changing solutions.
Join us to maximize your potential, and craft applications and interfaces that empower users globally. Come take advantage of Encora’s tailored career development, gain access to our innovation labs, and take part in a progressive culture embracing new perspectives.
